Celebration of Fools by Bill Hare
An Inside Look at the Rise and Fall of JCPenney

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"Celebration of Fools" is an insider's look at the rise and fall of Penney's remarkable history, charting the people and events behind this American institution. As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters including the heroine, the highest-ranking woman at the company, the book takes readers through a number of settings, from the company's humble mid-western roots to the excesses of lush corporate headquarters. Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last.

About Bill Hare

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Bill Hare (Dallas, TX) worked for 15 years as a speechwriter for senior executives in Fortune 500 companies, including two CEOs at JCPenney. He has won numerous advertising industry awards.
Published May 31, 2004 by AMACOM. 304 pages
Genres: Biographies & Memoirs, Business & Economics, Young Adult. Non-fiction

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But his narrative is based on individual portraits of the men who first developed—and who, he says, later betrayed—the company's "revolutionary concept": "letting stores be driven by clever individuals whose long hours of work would include a 'solicitous interest' in the well-being of the store'...

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