Celebrity, Inc. by Jo Piazza
How Famous People Make Money

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From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex

Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.

About Jo Piazza

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Jo Piazza began her career as a staff writer at the New York Daily News after receiving a degree in economics from the University of Pennsylvania and a master's in journalism from Columbia University. Millions of people have enjoyed her "Celebenomics" column on AOL's PopEater site, and her work has appeared in the New York Times, the Wall Street Journal, the Daily Beast, and Slate. Jo has also appeared as a commentator on CNN, Fox News,MSNBC, and NPR.
Published November 15, 2011 by Open Road Media. 232 pages
Genres: Business & Economics, Political & Social Sciences, Professional & Technical. Non-fiction

Unrated Critic Reviews for Celebrity, Inc.

Kirkus Reviews

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A celebrity may be a person, but celebrity is a product, a commodity bought and sold, writes the author in this rangy analysis of the celebrity business.

Oct 11 2011 | Read Full Review of Celebrity, Inc.: How Famous P...

BC Books

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Piazza uses her years of covering celebrities as reporter, as well as her degree in economics from the University of Pennsylvania, to explain the business side of the celebrity industry.

Feb 15 2012 | Read Full Review of Celebrity, Inc.: How Famous P...

US Daily Review

Piazza not only brings the gossip, but the business expertise in her twelve unique chapters, each based on the format of a business school case study (peppered through with hilarity and wit) that examine how celebrity functions as a business model.

Apr 18 2012 | Read Full Review of Celebrity, Inc.: How Famous P...

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