Cerealizing America by Scott Bruce
The Unsweetened Story of American Breakfast Cereal

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Uncovering the colorful story of American breakfast culture beneath the sugar coating, a combined history and expose+a7 reveals the millionaires who turned the breakfast table into a commercial battleground, beginning with John Harvey Kellogg and C. W. Post. IP.

About Scott Bruce

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Scott Bruce is the new host of "The Pennsylvania Game," a television trivia show that airs on PBS. Bill Crawford is a journalist and media producer who has written for Texas Monthly, the Austin Chronicle, and other publications. He is the coauthor of Stevie Ray Vaughan: Caught in the Crossfire and the author or coauthor of several other books.
Published March 23, 1995 by Faber & Faber. 312 pages
Genres: History. Non-fiction