Changing the Channel by Michael Masterson & MaryEllen Tribby
12 Easy Ways to Make Millions for Your Business (Agora Series)

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Synopsis

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.Discusses how to create successful marketing campaigns by using a mix of different marketing channelsOffers some smart ways to track customer buying habits with a database that covers all marketing channelsHelps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches

With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

 

About Michael Masterson & MaryEllen Tribby

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Michael Masterson has developed a loyal following through his writings in Early to Rise (www.earlytorise.com), an e-newsletter published by Agora that mentors more than 400,000 success-oriented individuals to help them achieve their financial goals. Masterson has been making money for himself and others for  almost for decades. In that time, he's only taken two breaks-each time for two years. The first was after a stint with the Peace Corps where he came to appreciate relative values and the joy of teaching. The second came at age thirty-nine, when he retired from  the $100 million-plus business that he and his partner built. Over the course of his remarkably successful business career, Michael's been involved in the development of dozens of successful businesses, including two that grew beyond $100 million. At one time or another, he's owned and run companies that were public/private, onshore/overseas, local/international, service/product-oriented, retail/wholesale direct mail, and even profit/not for-for-profit. To subscribe to Michael Masterson's free thought-provoking e-newsletter, Early to Rise, just visit www.earlytorise.com.
 
Published November 3, 2008 by Wiley. 285 pages
Genres: Business & Economics. Non-fiction

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