Chief Customer Officer by Jeanne Bliss
Getting Past Lip Service to Passionate Action

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Synopsis

Drawing on her first-hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle.

Different divisions and departments in corporations can fail to communicate and act as a team—they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships.

This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company’s core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the right solution for their culture and company.

 

About Jeanne Bliss

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Published March 31, 2006 by Jossey-Bass. 320 pages
Genres: Business & Economics. Non-fiction

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And, what’s even more interesting, is that her experience as chief customer officer for a variety of larger organizations such as Microsoft, Allstate, Mazda and others, inspired her next two books “Chief Customer Officer: Getting Past Lip Service to Passionate Action” and “I Love You More Than My...

Jul 12 2015 | Read Full Review of Chief Customer Officer : Gett...