Childhood Under Siege by Joel Bakan
How Big Business Targets Children

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Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents’ fears, and operate with callous disregard for children’s health and well-being.

The number of children taking dangerous psychotropic drugs has skyrocketed as pharmaceutical companies employ insidious, often illegal tactics to inflate diagnoses of disorders and convince parents their children require medication. A highly sophisticated marketing industry deploys increasingly subtle and powerful tactics to play on children’s intense emotions and desires and to lure them into obsessive consumerism. Computer game designers craft techniques to titillate children with sex and violence, while social media developers infiltrate and shape children’s social and emotional worlds to compel them to spend more and more monetizable time online. America’s schools are being transformed into profit centers while children are subjected to increasingly regimented teaching that thwarts curiosity and creativity, numbing the joy of learning. And children’s chronic health problems, from asthma to cancer, autism, and birth defects, steadily escalate as thousands of new industrial chemicals are dumped into their environments.

Nelson Mandela once sagely remarked that “there can be no keener revelation of a society’s soul than the way it treats its children.” The problem today, as Joel Bakan reveals, is that business interests have made protecting children extremely difficult. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors.

Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices.

About Joel Bakan

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Joel Bakan is a professor of law at the University of British Columbia in Vancouver, Canada. His book The Corporation was published in twenty languages, was an international bestseller, and inspired the critically acclaimed hit documentary of the same name.
Published August 9, 2011 by Free Press. 290 pages
Genres: Business & Economics, Political & Social Sciences, Children's Books. Non-fiction

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The author notes that governments “are alone in being able, through the enactment of laws and regulations, to change, for the better, the conditions in which parents make choices for their children.” Bakan provides many disturbing statistics and examples, but little in the way of solutions.

Aug 01 2011 | Read Full Review of Childhood Under Siege: How Bi...

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Society constantly thinks about children and childhood from the perspective of individual parents, but what we are not doing is looking at how we as a society create conditions that either foster or undermine the values that we believe childhood is all about.

Aug 10 2011 | Read Full Review of Childhood Under Siege: How Bi...

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