China Goes West by J. Backaler
Everything You Need to Know About Chinese Companies Going Global

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China's corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives? China Goes West presents an unrivalled overview of Chinese companies' expansion into developed economies and the opportunities and challenges it brings. Through detailed research, engaging case studies and exclusive interviews with senior executives, Backaler tells the story of why and how Chinese companies invest internationally - providing much-needed insight into these firms and their rise. The author concludes with practical advice for governments, companies and societies in China and the West to minimize the concerns and maximise the benefits of Chinese investment. China is going West. Its firms will irrevocably reshape the global business landscape. This book is an essential introduction to the new future landscape of the world economy.

About J. Backaler

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Joel Backaler is a Director at Frontier Strategy Group, a contributing columnist for Forbes, and a member of the National Committee on United States–China Relations. Following a Fulbright Fellowship in Taiwan and advanced Mandarin study at Tsinghua University in Beijing, Backaler worked with Atos Consulting's China state-owned enterprise practice in Beijing. During his subsequent career with Frontier Strategy Group, Backaler was part of the founding team of its Asia Pacific office in Singapore.Backaler is an award-winning blogger at and frequent contributor to mainstream global media outlets. He has lectured at Princeton University, testified before the U.S.-China Economic and Security Review Commission, and regularly speaks at international events.Backaler, a fluent Mandarin speaker, has worked and lived in Beijing, Shanghai, Taipei, and Singapore. He currently lives in Washington DC with his wife Qian.
Published April 30, 2016 by Palgrave Macmillan. 190 pages
Genres: Business & Economics, Science & Math, Political & Social Sciences. Non-fiction

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Chinese firms recognize their need to look to other companies for experience and expertise in sectors and geographies outside of their core traditional business.

Apr 18 2016 | Read Full Review of China Goes West: Everything Y...