Co-Opetition by Adam M. Brandenburger

No critic rating

Waiting for minimum critic reviews

See Reader Rating

Synopsis

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.



Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.


From the Trade Paperback edition.
 

About Adam M. Brandenburger

See more books from this Author
Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea.
 
Published July 13, 2011 by Crown Business. 304 pages
Genres: Business & Economics, Science & Math. Non-fiction

Reader Rating for Co-Opetition
87%

An aggregated and normalized score based on 67 user ratings from iDreamBooks & iTunes


Rate this book!

Add Review
×