Code Name Ginger by Steve Kemper
The Story Behind Segway and Dean Kamen's Quest to Invent a New World

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CODE NAME GINGER delivers a masterful narrative about the art of invention, the soul of an inventor, and the birth of a revolutionary machine. For anyone who has ever wondered what it was like inside Thomas Edison's lab or the Wright Brothers' garage, here is the twenty-first century equivalent. This is the story behind the creation of "Ginger, " code name for the top-secret project that renowned inventor and entrepreneur Dean Kamen believes will change the world: the Segway Human Transporter. One of the most talked-about products of recent times, the Segway is a self-balancing, electronic "people mover"--an engineering marvel that Kamen calls "magic sneakers." Kamen gave journalist Steve Kemper exclusive access to the project for the critical eighteen months during which the Segway was designed, prototyped, and readied for manufacture. In Code Name Ginger, Kemper offers a gripping chronicle of raw innovation, high finance, ingenious engineering, and lofty ambition. He tells the inside story of the collaboration and clashes between a strong-willed founder and his engineers and marketers--and the investors who gambled $90 million on his pioneering idea. Readers step into Kamen's eccentric and idealistic world of invention and sit in on secret meetings with high-powered deal makers such as John Doerr and business leaders such as Steve Jobs and Jeff Bezos. It's a bumpy journey, but an exhilarating one, filled with flashes of brilliance, multimillion-dollar misjudgments, and passionate people on a quest.

About Steve Kemper

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Steve Kemper is the author of "Code Name Ginger". His work has appeared in many national publications, including "Smithsonian" and "National Geographic". He lives in West Hartford, Connecticut.
Published June 1, 2003 by Harvard Business Review Press. 336 pages
Genres: Business & Economics, Biographies & Memoirs, Professional & Technical, Education & Reference. Non-fiction

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Publishers Weekly

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Kemper's rigorously fair-minded book, which gives all due credit to Kamen and his team, also records Ginger's endless delays, brought about by what he casts as a mixture of Kamen's egomaniacal hubris and his company's inability to think in practical terms (the project was shockingly far along bef...

| Read Full Review of Code Name Ginger: The Story B...

He bet his fortune on the top-secret project that took more than nine years to develop and cost more than $100 million in R&andD.Author Steve Kemper was granted exclusive access to the Ginger project during the 18 months of testing and design, but when his book proposal found its way to the Inter...

Mar 12 2018 | Read Full Review of Code Name Ginger: The Story B...

Ben Casnocha

But in the information/internet age, personal failure could be easier to overcome (or conceal) in the long run, in the sense that professional failures are easily discoverable via Google, unlike personal failures.

Jan 16 2009 | Read Full Review of Code Name Ginger: The Story B...

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