Cold Calling for Chickens by Bob Etherington

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Synopsis

“Cold calling” – making contact with strangers – is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!”Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.
 

About Bob Etherington

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The author is a charismatic and inspiring speaker with a background in sales, working for Rank Xerox, Grand Metropolitan and Reuters. Today, he runs his own training company, SpokenWord.
 
Published June 1, 2012 by Marshall Cavendish Business. 161 pages
Genres: Business & Economics. Non-fiction

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