Collision Course by Micheline Maynard
Inside the Battle for General Motors

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Synopsis

Traces the efforts of GM chairman Jack Smith to restore the company to profitability through reductions in its workforce and factories and the battles between Smith and other GM executives for control of the company's strategy.
 

About Micheline Maynard

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MICHELINE MAYNARD covers the automobile and airline industries for The New York Times and has written for Fortune, USA TODAY, Newsday, and U.S. News & World Report. She is a lecturer on the global auto industry at the University of Michigan School of Business, and is the author of two books, including Collision Course Inside the Battle for General Motors. She lives in Ann Arbor, Michigan
 
Published November 1, 1995 by Birch Lane Pr. 306 pages
Genres: Business & Economics. Non-fiction

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Nor has Smith completely tamed either the fractious unions or in-house bureaucracies that still inflate the vast amounts of money and time required to develop new product lines that could ensure GM's survival in the next century.

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Publishers Weekly

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Until the late 1970s, GM's dominance of the American auto market was unquestioned. The company was not only the biggest car manufacturer in the world, it was America's largest industrial corporation.

Oct 30 1995 | Read Full Review of Collision Course: Inside the ...

Publishers Weekly

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Concerned by the inability of top management to reverse GM's declining fortunes, in 1992 the GM board engineered a coup that replaced CEO Robert Stemple with vice chairman Jack Smith.

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