Color by Fox by Kristal Brent Zook
The Fox Network and the Revolution in Black Television (W.E.B. Du Bois Institute)

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Following the overwhelming success of "The Cosby Show" in the 1980s, an unprecedented shift took place in television history: white executives turned to black dollars as a way of salvaging network profits lost in the war against video cassettes and cable T.V. Not only were African-American viewers watching disproportionately more network television than the general population but, as Nielsen finally realized, they preferred black shows. As a result, African-American producers, writers, directors, and stars were given an unusual degree of creative control over shows such as "The Fresh Prince of Bel Air," "Roc," "Living Single," and "New York Undercover". What emerged were radical representations of African-American memory and experience.

Offering a fascinating examination of the explosion of black television programming in the 1980s and 1990s, this book provides, for the first time ever, an interpretation of black TV based in both journalism and critical theory. Locating a persistent black nationalist desire--a yearning for home and community--in the shows produced by and for African-Americans in this period, Kristal Brent Zook shows how the Fox hip-hop sitcom both reinforced and rebelled against earlier black sitcoms from the sixties and seventies. Incorporating interviews with such prominent executives, producers, and stars as Keenen Ivory Wayans, Sinbad, Quincy Jones, Robert Townsend, Charles Dutton, Yvette Lee Bowser, and Ralph Farquhar, this study looks at both production and reception among African-American viewers, providing nuanced readings of the shows themselves as well as the sociopolitical contexts in which they emerged.

While black TV during this period may seem trivial or buffoonish to some, Color by Fox reveals its deep-rooted ties to African-American protest literature and autobiography, and a desire for social transformation.

About Kristal Brent Zook

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Kristal Brent Zook, Ph.D., has written about culture, race, feminism, and politics for publications including The New York Times Magazine, The Los Angeles Times Magazine, The Washington Post, The Village Voice, The L.A. Weekly, Vibe, and Emerge. She currently writes the film and television column for The Source magazine.
Published May 13, 1999 by Oxford University Press, USA. 176 pages
Genres: Political & Social Sciences, Humor & Entertainment, Arts & Photography, Literature & Fiction, History. Non-fiction

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Seizing on the popularity of NBC’s The Cosby Show, Fox, then a fledgling network launched in 1986, targeted a black viewership——the Nike and Doritos audience,” as someone in Zook’s book put it.

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In the early 1990s--before Party of Five and Ally McBeal--Fox Television carved out its niche by producing and airing black TV shows, beginning with Keenan Ivory Wayans's In Living Color. Network exec

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Publishers Weekly

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Zook also looks beyond Fox to NBC's The Fresh Prince of Bel-Air, Martin, Living Single and The Sinbad Show, and breaks down the various ways--positive and negative, simplistic and complex--in which race is represented by network TV, revealing how a producer's identity often shapes programming dec...

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