Comic-Con and the Business of Pop Culture by Rob Salkowitz
What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment

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Synopsis

The Comic-Con phenomenon—and what it means for your business

The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.

Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry.

Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.

 

About Rob Salkowitz

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Rob Salkowitz is cofounder and Principal Consultant for tRob Salkowitz is cofounder and Principal Consultant for tRob Salkowitz is cofounder and Principal Consultant for the Seattle-based communications firm MediaPlant, LLC. He is he Seattle-based communications firm MediaPlant, LLC. He is he Seattle-based communications firm MediaPlant, LLC. He is the author of "Young World Rising" and "Generation Blend" anthe author of "Young World Rising" and "Generation Blend" anthe author of "Young World Rising" and "Generation Blend" and teaches in the Digital Media program at the University of d teaches in the Digital Media program at the University of d teaches in the Digital Media program at the University of Washington. Washington. Washington.
 
Published June 15, 2012 by McGraw-Hill. 305 pages
Genres: Business & Economics, Political & Social Sciences, Education & Reference, Humor & Entertainment. Non-fiction

Unrated Critic Reviews for Comic-Con and the Business of Pop Culture

BC Books

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Salkowitz has some fun at the expense of Hollywood beautiful people all coming out to woo the fans, rhapsodizing about their perhaps invented early geek love of comics, though he’s clear-sighted in considering both the pros and cons of this cross-media relationship.

Jun 30 2012 | Read Full Review of Comic-Con and the Business of...

BC Books

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As such, the man balances a futurist's focus on the struggling comics industry with an amused appreciation of the medium’s history and the workings of what’s become “the world’s wildest trade show.” Accompanied by his wife Eunice—herself a fan with her own distinct interests— Salkowitz takes us...

Jun 30 2012 | Read Full Review of Comic-Con and the Business of...

City Book Review

Offering both an attendee’s understanding of the event itself and an experienced perspective on the business models that both contribute to the convention and emerge from it, Salkowitz is uniquely qualified to explore the full impact Comic-Con has had — and continues to have — on our culture.

Aug 02 2012 | Read Full Review of Comic-Con and the Business of...

Seattle PI

Though he grew up on superhero comics, he is capable of discussing alternative/literary comics, manga, digital comics, et al.

Jun 30 2012 | Read Full Review of Comic-Con and the Business of...

Starburst Magazine

Rob Salkowitz has written a fascinating, in-depth look at the ever changing landscape of the commercialization of the transmedia world of collecting that takes place at the granddaddy of all conventions - the five day San Diego Comic Con.

Jun 25 2012 | Read Full Review of Comic-Con and the Business of...

Why So Blu?

It’s a detailed look into the multi-faceted convention that started out over 40 years ago as comic book get-together, and has become a gargantuan launchpad for video games, TV shows, Hollywood, and of course, comic books.

Jun 25 2012 | Read Full Review of Comic-Con and the Business of...

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