Commodify Your Dissent by Thomas Frank & Matt Weiland
Salvos from The Baffler

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Synopsis

From the pages of The Baffler, the most vital and perceptive new magazine of the nineties, sharp, satirical broadsides against the Culture Trust.

In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But today it is culture that stands at the heart of the American enterprise, mass entertainment the economic dynamo that brings the public into the consuming fold and consolidates the power of business over the American mind. For a decade The Baffler has been the invigorating voice of dissent against these developments, in the grand tradition of the muckrakers and The American Mercury. This collection gathers the best of its writing to explore such peculiar developments as the birth of the rebel hero as consumer in the pages of Wired and Details; the ever-accelerating race to market youth culture; the rise of new business gurus like Tom Peters and the fad for Hobbesian corporate "reengineering"; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life. With its liberating attitude and cant-free intelligence, this book is a powerful polemic against the designs of the culture business on us all.
 

About Thomas Frank & Matt Weiland

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Thomas Frank is the author of Pity the Billionaire, The Wrecking Crew, What's the Matter with Kansas?, and One Market Under God. A former opinion columnist for The Wall Street Journal, Frank is the founding editor of The Baffler and a monthly columnist for Harper's. He lives outside Washington, D.C.
 
Published July 18, 2011 by W. W. Norton & Company. 288 pages
Genres: Business & Economics, History, Political & Social Sciences, Nature & Wildlife, Science & Math, Education & Reference. Non-fiction

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