Competition Demystified by Bruce C. Greenwald
A Radically Simplified Approach to Business Strategy

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Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It?s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?


About Bruce C. Greenwald

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JONATHAN A. KNEE is the author of The Accidental Investment Banker. He is also director of the Media Program at Columbia Business School.BRUCE C. GREENWALD, an economist, is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia Business School.AVA SEAVE is cofounder of the consulting firm Quantum Media.
Published August 18, 2005 by Portfolio. 416 pages
Genres: Business & Economics. Non-fiction

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