Comunicaciones de Marketing Integradas by Don E. Professor Schultz
(Spanish Edition)

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Book by Schultz, Don E. Professor, Tannenbaum, Stanley L., Lauterborn, Robert
 

About Don E. Professor Schultz

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Don E. Schultz is Professor Emeritus of Integrated MarketingDon E. Schultz is Professor Emeritus of Integrated Marketing Communications at the Medill School of Journalism, Northwes Communications at the Medill School of Journalism, Northwestern University, Visiting Professor, Cranfield School of Mantern University, Visiting Professor, Cranfield School of Management, Bedfordshire, UK, Adjunct Professor as Queensland Uagement, Bedfordshire, UK, Adjunct Professor as Queensland University of Technology, Brisbane, Australia, and President niversity of Technology, Brisbane, Australia, and President of Agora Inc., based in Evanston, IL. He has consulted, lectof Agora Inc., based in Evanston, IL. He has consulted, lectured and held seminars on integrated marketing communicationured and held seminars on integrated marketing communications, marketing and branding in Europe, South America, Asia/Pacs, marketing and branding in Europe, South America, Asia/Pacific, the Middle East, Australia and North America. His artiific, the Middle East, Australia and North America. His articles have appeared in Advertising Age, Journal of Advertisincles have appeared in Advertising Age, Journal of Advertising Research, Marketing Communications, Journal of Business Stg Research, Marketing Communications, Journal of Business Strategy, and Marketing News. He is author/co-author of 11 boorategy, and Marketing News. He is author/co-author of 11 books, including Strategic Brand Campaigns, Sales Promotion Manks, including Strategic Brand Campaigns, Sales Promotion Management, Measuring Brand Communication ROI, Communicating Glagement, Measuring Brand Communication ROI, Communicating Globally, and Integrated Marketing Communications, which was tobally, and Integrated Marketing Communications, which was the first book in this emerging field. he first book in this emerging field. Robert E Lauterborn is the James L. Knight Professor of Advertising in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill.For ten years prior to this appointment, Lauterborn was director of marketing communication and corporate advertising for International Paper Company. Before joining IP, he spent 16 years with General Electric in various industrial and corporate positions.Currently, Lauterborn is a principal of Morgan, Anderson & Company, a leading marketing communications management consulting firm. He has served on the boards of many professional organizations, including the ANA, ARF, B/PAA, AAF, BPA, CBBB, NARB, and several companies.
 
Published November 1, 1993 by Ediciones Granica, S.A.. 300 pages
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