Consumer Behavior by Gail Tom
A Primer

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The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff.

About Gail Tom

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Published June 4, 2012 158 pages
Genres: Business & Economics.

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