Consumer Psychology for Marketing by Gordon Foxall

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Synopsis

This text shows how psychology can make sense of consumer behaviour, arguing that traditional segmentation criteria are not always appropriate in a world growing ever more fluid and complex. The work explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments. This analysis is related to practical needs of the modern marketing manager, offering a blend of theory and practice.
 

About Gordon Foxall

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Gordon Foxall is a Professor of Consumer Research at the Department of Commerce, University of Birmingham and Director of the Consumer Research Unit at the Birmingham Business School. Goldsmith-Florida State Univ., College of Business
 
Published May 1, 1994 by Routledge. 244 pages
Genres: Business & Economics, Education & Reference, Professional & Technical, Science & Math, Health, Fitness & Dieting. Non-fiction

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