Consumerology by Philip Graves
The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

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"This book is a real eye-opener and I would recommend it for any manager at any stage in their career."—Professional Manager Magazine

Philip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don't want, and the cutting edge science being used to change our habits to ever more significant degrees.


About Philip Graves

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Philip Graves is a consumer behaviour consultant, author and speaker. 20 years observing consumers as a market research manager and research consultant made him aware of a conflict between what people said in research and what they actually did, which led to the introduction of the psychology of shopping into his work. He has advised numerous international businesses, including Comet, ITV, Whirlpool, Dr Martens, New Covent Garden Food Company, Camelot, Virgin Media, Hotpoint and Pepsi. In addition to running his own consultancy business, Shift, Philip is an associate of Frontier Economics.
Published September 9, 2010 by Nicholas Brealey Publishing. 224 pages
Genres: Business & Economics, Science & Math, Health, Fitness & Dieting, Professional & Technical. Non-fiction

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