Consuming Kids by Susan Linn
The Hostile Takeover of Childhood

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With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents struggle to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages.

In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call “the kid market,” taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M&M counting books. All aspects of children’s lives – their health, education, creativity, and values – are at risk of being compromised by their status in the marketplace.

Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Linn reveals the magnitude of this problem and shows what can be done about it. With a foreword written by research psychologist and author Penelope Leach, Consuming Kids is a call to action for parents, educators, legislators and anyone who cares about the health and well-being of children.

About Susan Linn

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Linn is Instructor in Psychiatry at Harvard Medical School and Associate Director of the Media Center at Judge Baker Children's Center in Boston.
Published May 6, 2004 by The New Press. 288 pages
Genres: Business & Economics, Political & Social Sciences, Education & Reference, Parenting & Relationships, Science & Math, Health, Fitness & Dieting, Professional & Technical. Non-fiction

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Publishers Weekly

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Like Eric Schlosser in Fast Food Nation , Linn is able to write about a subject people care about and avoid the shrillness that can make such books a chore to rea

Mar 29 2004 | Read Full Review of Consuming Kids: The Hostile T...

Publishers Weekly

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Linn demonstrates how marketers research methods to make children more effective naggers—thus undermining parental authority—and TV programming executives spike the chilling metric known as "jolts per minute."

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