Content Rules by Ann Handley
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

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The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleUnderstand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyWrite in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with Content Rules.

About Ann Handley

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Ann Handley ( is the Chief Content Officer of Marketing Profs, a rich and trusted resource that offers actionable know-how to its 365,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life.C.C. Chapman ( is a media creator, entrepreneur, and online marketing expert. He recently launched—a site where a dad can be a guy—to serve as a cornerstone of the online parenting space.
Published May 8, 2012 by Wiley. 320 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

Unrated Critic Reviews for Content Rules

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This comprehensive practicum makes Content Rules a lot more valuable for the would-be successful social media practitioner than most of the other exhortations to excellence now floating around in the ideas marketplace.

Dec 07 2010 | Read Full Review of Content Rules: How to Create ...

Business 2 Community

The first section explains why content marketing is cornerstone to any strategic marketing approach, summarizes the lay of the land and details what the authors consider to be the golden rules of content marketing.

Apr 30 2012 | Read Full Review of Content Rules: How to Create ...

Business 2 Community

Content Marketing.

Jun 11 2011 | Read Full Review of Content Rules: How to Create ...

Business 2 Community

For the most part, Content Rules is not aimed at people who have been generating online content for awhile.

Feb 23 2011 | Read Full Review of Content Rules: How to Create ...

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