Converge by Bob W. Lord
Transforming Business at the Intersection of Marketing and Technology

No critic rating

Waiting for minimum critic reviews

See 2 Critic Reviews

At some points in the book, jargon-filled sentences might distract readers not accustomed to marketing speak.
-Financial Times

Synopsis

The leaders of Razorfish share their strategies for merging marketing and IT

To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands—including AXE, Intel, Samsung, and Kellogg—to solve business problems at the collision point between media, technology, and marketing.

With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success.Explains how to organize for innovation within your own organization by applying the principles of agile development across your business Details how to create a religion around convergence, explaining how to tell the story throughout the organizationOutlines how to adapt processes to keep up with and take advantage of rapid technological change

A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.

 

About Bob W. Lord

See more books from this Author
Bob Lord (New Canaan, CT; www.razorfish.com) has been the Global CEO of Razorfish since 2009. In addition to leading Razorfish globally, he is a member of Publicis Groupe’s Strategic Leadership team and has a seat on the Board of Directors for Publicis Groupe’s VivaKi unit. He is also an active member of the TED community. Ray Velez (New York, NY; www.razorfish.com) is the global CTO for Razorfish. His professional experience has been in the application development life cycle, from inception to rollout, working with clients ranging from Citibank to Ford Motor Company to the National Football League. He previously worked at Cambridge Technology Partners and Scient.
 
Published April 11, 2013 by Wiley. 256 pages
Genres: Business & Economics. Non-fiction
Add Critic Review

Critic reviews for Converge
All: 2 | Positive: 0 | Negative: 2

Financial Times

Above average
Reviewed by Emily Steel on May 08 2013

At some points in the book, jargon-filled sentences might distract readers not accustomed to marketing speak.

Read Full Review of Converge: Transforming Busine... | See more reviews from Financial Times

LA Times

Below average
Reviewed by Emily Steel on May 17 2013

At some points in the book, jargon-filled sentences might distract readers not accustomed to marketing speak...The pace of change is accelerating so quickly that already some case studies are on the verge of seeming stale.

Read Full Review of Converge: Transforming Busine... | See more reviews from LA Times

Reader Rating for Converge
92%

An aggregated and normalized score based on 20 user ratings from iDreamBooks & iTunes


Rate this book!

Add Review