Cool It by Bjorn Lomborg

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Bjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world’s temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches (such as massively increasing our commitment to green energy R&D) that will allow us to deal not only with climate change but also with other pressing global concerns, such as malaria and HIV/AIDS. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.

From the Trade Paperback edition.

About Bjorn Lomborg

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Bjorn Lomborg is the author of The Skeptical Environmentalist and has written for numerous publications, including The New York Times, The Wall Street Journal, The Economist, and USA Today. He was named one of the 100 most influential people in the world by Time magazine in 2004. In 2008 he was named "one of the 50 people who could save the planet" by The Guardian; one of the top 100 public intellectuals by Foreign Policy and Prospect magazine; and one of the world's 75 most influential people of the 21st century by Esquire. He is presently an adjunct professor at the Copenhagen Business School, and in 2004 he started the Copenhagen Consensus, a conference of top economists who come together to prioritize the best solutions for the world's greatest challenges. Visit the author's website at
Published September 11, 2007 by Vintage. 272 pages
Genres: Political & Social Sciences, Nature & Wildlife, Professional & Technical, Science & Math, Business & Economics. Non-fiction

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Publishers Weekly

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Lomborg, a political scientist and economist with a conservative approach to environmentalism, presents a work that's likely to garner as much acclaim and disdain as his first book, 2001's The Skeptic

Sep 03 2007 | Read Full Review of Cool It

You probably didn’t know, for example, that 2014 is the International Year of Family Farming and the International Year of Crystallography -- or that you are currently living through the Decade of Action for Road Safety.

Nov 06 2017 | Read Full Review of Cool It

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