Coolfarming by Peter Gloor
Turn Your Great Idea into the Next Big Thing

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Pursuing new ideas is clearly the way to gain business advantage in the new millennium. But it's not enough to simply chase after ideas that have already happened. To truly benefit, individuals and organizations have to foster the new creative impulses around them. "Coolfarming" shows readers how they, like bee keepers, can nurture exciting trends and unleash their creative swarm's output of 'next big ideas.' This book features real life examples from Linux to Twilight, from Procter & Gamble to Apple. Those who want to stay ahead of the curve and ride a wave of profit need to learn how to find, develop, and popularize the trends of tomorrow. "Coolfarming" is the answer.

About Peter Gloor

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Peter Gloor (Cambridge, MA) has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He currently divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, where he teaches, leads research, and writes. Scott Cooper (Newton, MA), a Research Affiliate at the MIT Sloan School of Management, works with technologists and social scientists on a wide variety of projects. He has written extensively on innovation, business economics, architecture, and new media.
Published July 14, 2010 by AMACOM. 240 pages
Genres: Business & Economics, Science & Math. Non-fiction

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ForeWord Reviews

In fact, says Gloor, Eduard-Leon Scott de Martinville actually invented and patented a “phonoautograph” about thirty years before Edison’s phonograph was invented, but Edison succeeded because he “was a coolfarmer and creator, de Martinville was not.” Edison recognized the power of collaboration,...

Jul 13 2010 | Read Full Review of Coolfarming: Turn Your Great ...

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