Corporate Social Responsibility by David E. Hawkins
Balancing Tomorrow's Sustainability and Today's Profitability

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Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach, drawing upon many contemporary examples, demonstrates the importance of balancing short term profitability with long term sustainability and shows how this relates to many business issues and aspects including environmental change, ethical trading, corporate governance, risk management, sustainable development and competitive balance.

About David E. Hawkins

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DAVID E. HAWKINS is Director of Operations for PSL. He has an extensive career in projects and procurement, particularly in the construction industry, working in many parts of the world. He has developed training programs and has been a leading speaker in the field of exploiting relationship management through effective leadership and strategy development. He is a regular contributor to professional magazines and journals, is the joint author, with Shan Rajogopal of Sun Tzu and the Project Battleground, and is the author of The Bending Moment: Energizing Corporate Business Strategy, both published by Palgrave Macmillan.
Published September 4, 2006 by Palgrave Macmillan. 256 pages
Genres: Business & Economics. Non-fiction