Creating Magic by Lee Cockerell
10 Common Sense Leadership Strategies from a Life at Disney

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“It’s not the magic that makes it work; it’s the way we work that makes it magic.”

The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:
Everyone is important.
Make your people your brand.
Burn the free fuel: appreciation, recognition, and encouragement.
Give people a purpose, not just a job.

Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

About Lee Cockerell

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Lee Cockerell is the former Executive Vice President at Walt Disney World, where he was responsible for 58,000 employees, eighteen resort hotels, four theme parks, and more. During his distinguished career in the hospitality industry, including executive positions at Hilton Hotels and Marriott, Cockerell earned a worldwide reputation as an expert on the customer experience. Now retired from his post at Walt Disney World, Cockerell travels the country addressing audiences in the hundreds at companies like Wal-Mart, ESPN, FedEx, Best Buy, and Verizon, as well as to government institutions, including the US Army. A popular keynote speaker lauded from combining business wisdom with humor and folksy storytelling, Cockerell has shared the stage with former President George H.W. Bush, Stephen Covey, and others.
Published October 6, 2008 by Crown Business. 270 pages
Genres: Business & Economics, Action & Adventure, Literature & Fiction. Non-fiction

Unrated Critic Reviews for Creating Magic

Publishers Weekly

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On his way up the career ladder to become Executive Vice President of Operations at Walt Disney World Resort, Cockerell freely admits he was such an autocratic young hotel and restaurant manager that

Oct 13 2008 | Read Full Review of Creating Magic: 10 Common Sen...

Suite 101

While Lee Cockerell's Creating Magic doesn't offer many new insights about leadership, his recollections of his career at Walt Disney World make the lessons memorable.

Oct 20 2009 | Read Full Review of Creating Magic: 10 Common Sen...

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