Creative Thinkering by Michael Michalko

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Synopsis

Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Bestselling creativity expert Michael Michalko shows that in every field of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches that diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of lightbulb-moment thinking that changes lives — for the better.
 

About Michael Michalko

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Michael Michalko is one of the most acclaimed creativity experts in the world. His bestselling books include Thinkertoys, ThinkPak, and Cracking Creativity. He has given speeches, workshops, and seminars on fostering creative thinking for clients ranging from associations and government agencies to Fortune 500 corporations, such as DuPont, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, Wal-Mart, Gillette, and Hallmark. He lives in Rochester, New York.
 
Published August 31, 2011 by New World Library. 258 pages
Genres: Business & Economics, Health, Fitness & Dieting, Religion & Spirituality, Self Help, Education & Reference. Non-fiction

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New York Journal of Books

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“It is not because things are difficult that we do not dare; it is because we do not dare that they are difficult.” —Seneca

Sep 13 2011 | Read Full Review of Creative Thinkering

ForeWord Reviews

The author of several books, including Thinkertoys, Cracking Creativity, and ThinkPak, Michalko puts his creativity to work once again in his newest effort, Creative Thinkering: Putting Your Imagination to Work.

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