Crossing the Chasm by Geoffrey A. Moore
Marketing and Selling Disruptive Products to Mainstream Customers

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


About Geoffrey A. Moore

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Geoffrey Moore is chairman emeritus of three consulting firms—The Chasm Group, Chasm Institute, and TCG Advisors—all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.
Published March 17, 2009 by HarperCollins e-books. 256 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

Unrated Critic Reviews for Crossing the Chasm


The final point may be the least intuitive, but Moore says, "the notion that part of what defines a high-tech market is the tendency of its members to reference each other when making buying decisions-- is absolutely key to successful high-tech marketing."

Aug 27 2010 | Read Full Review of Crossing the Chasm: Marketing...

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For example, if one side of your network included a diverse set of service providers, density could be created by acquiring a significant portion of the population that focuses on a particular type of service or by on-boarding diverse types of services providers in a specific geography.

Apr 27 2010 | Read Full Review of Crossing the Chasm: Marketing...

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