Cruise Operations Management by Philip Gibson
(The Management of Hospitality and Tourism Enterprises)

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Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike.

A user-friendly and practical guide it discusses issues such as:
· The history and image of cruising
· How to design a cruise and itinerary planning
· Roles and responsibilities on a cruise ship
· Customer service systems and passenger profiles
· Managing food and drink operations onboard
· Health, safety and security

Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.

The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ‘dip in’ and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.

About Philip Gibson

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I am a retired teacher, having taught and lived in (in order): England, Spain, Saudi Arabia, Thailand, Hong Kong, Japan and Laos. I came to Laos 22 years ago, married a Lao lady and now live with my wife and two teenage boys on our small farm on the forested banks of the Nam Ngum River (tributary of the Mekong) about 25 miles from the capital city of Vientiane.
Published July 14, 2011 by Routledge. 192 pages
Genres: Business & Economics, Travel, Self Help, Professional & Technical. Non-fiction

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