Cultural Imperative by Richard D. Lewis
Global Trends in the 21st Century

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This title addresses the question: Can globalization bring about the standardization of values and modes of behaviour? It discusses how geography, language and religion impact on culture and explores aspects of culture that obliterate rational arguments.

About Richard D. Lewis

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Lewis is chairman of Richard Lewis Communication, an international institute of cross-culture and language training with offices in over 30 countries. Based in London, he lectures to blue chip companies and government agencies worldwide.
Published October 2, 2002 by Nicholas Brealey Publishing. 364 pages
Genres: Political & Social Sciences, Business & Economics, Education & Reference. Non-fiction

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