Drive bottom-line results with a powerful company culture
Companies with strong corporate cultures aren’t just good places to work. Powerful corporate cultures have very real payoffs for everyone involved: employees, shareholders, and stakeholders alike.
Culture Connection explains how you can outperform you peers by, first, viewing culture as the organization’s most valuable asset, then using it as a strategic competitive advantage to drive results. Parker explains how values and behaviors play a key role in making corporate cultures successful; describes how to create the leadership required to build and maintain the right culture; and offers best practices for measurement and alignment, recruitment and retention, training and development, compensation and benefits, and corporate social responsibility.
Marty Parker is the president, CEO, and founder of Waterstone Human Capital, an executive search, professional recruitment, and human capital consulting firm. Parker founded “Canada's 10 Most Admired Corporate Cultures” in 2004, a national program that recognizes Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage. Parker lives in Toronto, Canada.
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