Culture Connection by Marty Parker
How Developing a Winning Culture Will Give Your Organization a Competitive Advantage

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Drive bottom-line results with a powerful company culture

Companies with strong corporate cultures aren’t just good places to work. Powerful corporate cultures have very real payoffs for everyone involved: employees, shareholders, and stakeholders alike.

Culture Connection explains how you can outperform you peers by, first, viewing culture as the organization’s most valuable asset, then using it as a strategic competitive advantage to drive results. Parker explains how values and behaviors play a key role in making corporate cultures successful; describes how to create the leadership required to build and maintain the right culture; and offers best practices for measurement and alignment, recruitment and retention, training and development, compensation and benefits, and corporate social responsibility.

Marty Parker is the president, CEO, and founder of Waterstone Human Capital, an executive search, professional recruitment, and human capital consulting firm. Parker founded “Canada's 10 Most Admired Corporate Cultures” in 2004, a national program that recognizes Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage. Parker lives in Toronto, Canada.


About Marty Parker

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Marty Parkeris the founder, chairman, and CEO of the executive search and cultural assessment fi rm Waterstone Human Capital. In 2005, he founded the annual program, "Canada's 10 Most Admired Corporate Cultures", which recognizes best-in-class organizations for creating cultures that have helped them enhance performance and sustain a competitive advantage. Parker also publishes a regular newsletter called The Waterline: Highs and Lows in Leadership and Corporate Culture, which can be found online at
Published October 14, 2011 by McGraw-Hill. 241 pages
Genres: Business & Economics. Non-fiction

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