Culturematic by Grant McCracken
How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

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Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough Ideas

A Culturematic is a little machine for making culture. It’s an ingenuity engine.

Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.

Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.

In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.

For the traditional producers of culture—the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D—this book will inspire new innovation and creativity.

For the emerging producers of culture—the digital players—this book will serve as a practical handbook. Culturematic: our app for creating the world anew.

About Grant McCracken

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Grant McCracken, an anthropologist, has studied American culture and business for twenty-five years. He is the author of several books, most recently Chief Culture Officer: How to Create a Living, Breathing Corporation.
Published April 24, 2012 by Harvard Business Review Press. 304 pages
Genres: Business & Economics, Political & Social Sciences, Arts & Photography. Non-fiction

Unrated Critic Reviews for Culturematic

Dallas News

Here are a few: Ford Fiesta movement: To introduce the Fiesta, Ford gave 100 Fiestas to drivers for six months and asked them to complete a mission each month and document it on YouTube, Flickr, Facebook and Twitter.

Jun 02 2012 | Read Full Review of Culturematic: How Reality TV,...

Harvard Business Review

One look at Biophilia and we understand that a book could just as easily take the form of images, drawings, diagrams, and, yes — if need be — text, in the form of an app that resides in the pint-sized computers that everyone takes everywhere.

Apr 05 2012 | Read Full Review of Culturematic: How Reality TV,...

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