Custom Nation by Anthony Flynn
Why Customization Is the Future of Business and How to Profit From It

No critic rating

Waiting for minimum critic reviews

See 4 Critic Reviews



Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.

In Custom Nation, learn:
• Why customization is key to today’s businesses and what does and doesn’t work
• How to incorporate customization in new and established businesses to make your products stand out and sell
• What strategies work for the most successful and profitable custom brands

Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.

About Anthony Flynn

See more books from this Author
Anthony Flynn. After graduating from the University of Southern California with a business degree in 2006, Flynn founded YouBar, the world's first customized nutrition bar company, with his mother, Ava Bise. Since then, Flynn has grown YouBar to seven-digit annual sales and employs 30 people in an 8,000-square-foot facility in downtown Los Angeles. Flynn frequently gives television, radio, newspaper, and magazine interviews about YouBar and food customization. He has appeared on Fox, ABC, the Cooking Channel, and NBC, among dozens of other television stations. He has also given interviews for The New York Times, Women's Health, DailyCandy, the Today show, E! News, the Nutrition Business Journal, Good Morning America, and National Public Radio's Marketplace. In addition to this, Flynn gives lectures on how customization is changing the food industry, and he consults to companies launching customized food products. Among his numerous talks, he has been a guest speaker at USC, UC Berkeley, and UCLA.Emily Flynn Vencat. After graduating from Barnard College, Columbia University with a degree in English Literature, Vencat moved to London in 2002, where she began her journalism career at Newsweek. Vencat worked as a London-based Newsweek correspondent for five years, where she covered major economic trends, including the international housing market, the global luxury trade, and the effects of global warming and the green movement on big business. After taking over as Newsweek's London-based business writer in 2006, Vencat wrote more than 100 articles in two years, including five cover stories. Later, as a business writer on staff at The Associated Press, Vencat wrote blow-by-blow coverage of the 2008 global economic meltdown, with her articles being picked up by newspapers around the world, including the International Herald Tribune and USA Today. Vencat has interviewed some of the biggest names in the business world, including Virgin boss Richard Branson, Anglo American CEO Cynthia Carroll, Celtel founder Mo Ibrahim, Body Shop founder Anita Roddick, and The Carlyle Group founding partner David Rubenstein.Dennis Flynn (Lead Researcher). In 2008, at the age of just 20, Dennis took over as YouBar's marketing, advertising and social media guru. Dennis' work helped catapult the company from a small five-person team the year he joined to a booming business with over 30 employees just two years later. While running YouBar's marketing and advertising department, Dennis also completed his undergraduate degree in economics from the University of Southern California in 2010. Dennis currently lives in Los Angeles, and is the Director of Marketing and Social Media at YouBar.
Published November 15, 2012 by BenBella Books. 257 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for Custom Nation

BC Books

See more reviews from this publication

This book fit right in with the theme this year at SXSW Interactive!

Mar 10 2013 | Read Full Review of Custom Nation: Why Customizat...

BC Books

See more reviews from this publication

The, a relatively new AOL online hyper-local news publication, has gone one step beyond just offering the news – they now enable the user to customize their news feeds.

Mar 11 2013 | Read Full Review of Custom Nation: Why Customizat...

Seattle PI

The, a relatively new AOL online hyper-local news publication, has gone one step beyond just offering the news - they now enable the user to customize their news feeds.

Mar 12 2013 | Read Full Review of Custom Nation: Why Customizat...

Flynn, founder of a customized nutrition bar company, and business journalist Vencat, discuss the movement towards customization in the products and services bought today. The first half of the book describes the phenomenon, using examples such as Shutterfly, Zazzle, CafePress, Dell, and even Kha...

Nov 30 2012 | Read Full Review of Custom Nation: Why Customizat...

Reader Rating for Custom Nation

An aggregated and normalized score based on 67 user ratings from iDreamBooks & iTunes

Rate this book!

Add Review