Customer Experience Analytics by Dr. Arvind Sathi
The Key to Real-Time, Adaptive Customer Relationships

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Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and action-packed capabilities of CEA. Exploring the Internet's impact on consumer power, this book reflects on the sophistication of busines markets in multi-supplier management, electronic gateways, and customer and product data across the supply food chain.


About Dr. Arvind Sathi

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Dr. Arvind Sathi is the global communication sector lead architect for the information agenda team at IBM. He received a PhD in Business Administration from Carnegie Mellon University. He lives in Englewood, Colorado.
Published December 1, 2011 by MC Press. 161 pages
Genres: Computers & Technology. Non-fiction

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