DEADLY PERSUASION by Jean Kilbourne
Why Women And Girls Must Fight The Addictive Power Of Advertising

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Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.
 

About Jean Kilbourne

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Jean Kilbourne,Ed.D, is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. A widely published writer and speaker who has twice been named Lecturer of the Year by the National Association for Campus Activities, she is best known for her award-winning documentaries, Killing Us Softly, Slim Hopes, and Pack of Lies. She lives in Boston, Massachusetts.
 
Published January 1, 1999 by The Free Press. 366 pages
Genres: Business & Economics, Political & Social Sciences, Science & Math. Non-fiction

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But her incisive interpretation of research and statistics points out with precision the advantage advertising companies take of the public’s tendencies toward addiction, and, even more importantly, the ways corporations use their economic hold over the media to withhold information from their cu...

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