Dan Janal's Guide to Marketing on the Internet by Daniel S. Janal
Getting People to Visit, Buy and Become Customers for Life

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Synopsis

This guide has been designed to help professional marketers, sales managers and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support centre, and effectively and ethically writing and sending publicity material. It also features examples from companies around the world who are profiting from their online marketing and sales efforts, and breaking new ground in business-to-business.
 

About Daniel S. Janal

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DANIEL S. JANAL is the founder and President of Janal Communications, an online marketing and PR agency. He has taught courses on Internet marketing at the University of California at Berkeley and Stanford University, and he is a frequent guest lecturer at industry conferences. His other books include Business Speak, Risky Business, and 101 Successful Businesses You Can Start on the Internet. He can be reached at dan@janal.com or www.janal.com.
 
Published January 15, 2000 by Wiley. 392 pages
Genres: Computers & Technology. Non-fiction