An industry insider's timely analysis of a field in flux
Business and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old "dark art" of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve.
About Tim BurtSee more books from this Author
Drawing on first-hand experience of sticky moments at a clutch of blue-chip companies, Burt paints a stark picture of life behind the boardroom panelling.Read Full Review of Dark Art: The Changing Face o... | See more reviews from Guardian