Data Mining Techniques in CRM by Konstantinos Tsiptsis
Inside Customer Segmentation

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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

About Konstantinos Tsiptsis

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Konstantinos Tsiptsis, CRM and Customer Intelligence Manager, Eurobank, EFM, GreeceAntonios Chorianopoulos, Greek Ministry of Economy and Finance, Data Analysis Unit, MIS Service, Greece.
Published August 24, 2011 by Wiley. 372 pages
Genres: Business & Economics, Computers & Technology, Science & Math, Professional & Technical. Non-fiction

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