Deadly Spin by Wendell Potter
An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans

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Synopsis

That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year.

In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives.

This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.
 

About Wendell Potter

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Wendell Potter is a Senior Fellow on Health Care for the Center for Media and Democracy. In 2009, he retired after a twenty-year career as a PR executive for health insurers to speak out on both the need for health care reform and the increasingly unchecked influence of corporate PR. He is a native of Tennessee.
 
Published November 9, 2010 by Bloomsbury Press. 289 pages
Genres: Business & Economics, Health, Fitness & Dieting, Political & Social Sciences, Professional & Technical. Non-fiction

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Born in rural North Carolina to hardworking parents struggling through lean times, Center for Media and Democracy senior fellow Potter was the first in his family to earn a college degree, after which he became an investigative reporter at a Memphis newspaper.

| Read Full Review of Deadly Spin: An Insurance Com...

Examiner

Potter, who formally worked for a health insurance company in Philadelphia, exposed one story about a teenager in California who needed a transplant to survive, but the insurance company wouldn't provide it.

Nov 21 2012 | Read Full Review of Deadly Spin: An Insurance Com...

Washington Independent Review of Books

Wendell Potter used to be head of communications at a top health insurance company.

Feb 18 2011 | Read Full Review of Deadly Spin: An Insurance Com...

Zimbio

CMD's Wendell Potter David Whelan blogs about the health care business for Forbes.com, and he's published a review of Wendell Potter's forthcoming new tell-all book about the health insurance industry, Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Ca...

Sep 20 2010 | Read Full Review of Deadly Spin: An Insurance Com...

Daily Kos

The idea of proposing health care reform into law started in 1945 with President Harry Truman who was one of the first real advocates for universal health care.

Dec 05 2010 | Read Full Review of Deadly Spin: An Insurance Com...

Campus Circle

Potter traces the long road to reform from Roosevelt to Obama, as well as the history of the spin industry, bringing together these two threads to show exactly how the health insurance industry manipulated half the country into fighting against its own best interest in trying to kill reform.

Jan 19 2011 | Read Full Review of Deadly Spin: An Insurance Com...

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