Dear Preston by Preston Bailey
Doing Business with Our Hearts: A Practical and Friendly Guide to Running Your Own Creative Service Business

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A creative’s guide to doing business with heart.

When you run a creative service business, you face a unique set of challenges. Typically you’re passionate about what you do, but you probably struggle with problems common to many creative professionals: How do I balance my talent and ideas with the demands of the client? How do I make a living with my art? What can I do to keep clients from going with my dirt-cheap competitor?

Preston Bailey, one of the country’s top event designers and a leading figure in his industry, answers these and many more in Dear Preston. In an engaging advice-column format, he offers his guidance on the questions he is asked most frequently. Preston skyrocketed to success by running his business from the heart—specifically, relying on his empathy, generosity, and trust—and here he shares that philosophy with other creative service professionals, showing how they can use it to delight customers, maintain profits, and stay true to themselves as artists.

Peppered with stories from Preston’s fabulous, celebrity-sprinkled career, Dear Preston is infused with warmth, enthusiasm, and rich experience. Whether you’re deep into your career or still just dabbling, you’ll be enriched and inspired by this heart-driven approach to selling your talent and ideas.
Dear Preston . . .

How do I start getting experience?

What’s the best way to find new clients?

Will I ever be able to stop procrastinating?

How can I get out of a creative rut?

How do I handle a client who’s insisting on a terrible idea?

Is it okay to discount my services?

What should be on my website?

Celebrated event designer Preston Bailey answers more than seventy questions like these, most of which he received through, one of the event industry’s most dynamic websites. With each reply, he shows creative service professionals that the path to fulfillment lies in doing business with their hearts.

About Preston Bailey

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After thirty-two years in the event industry, Preston Bailey has made his mark as an artist, creating dramatic, one-of-a-kind dramatic spaces for events for the likes of Oprah Winfrey, Donald Trump, Catherine Zeta-Jones, Michael Douglas, Joan Rivers, and many celebrities and royal families around the globe. His company does work worldwide. He is the author of five successful design books, and he makes frequent TV appearances and speaks at conferences around the world. He is also an educator, and has countless art installations in places like London, New York, France, Taiwan, and Jakarta.
Published January 28, 2013 by Preston Bailey Media. 197 pages
Genres: Business & Economics, Education & Reference. Non-fiction

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