Design Matters--A Lot by Phil Baker
Don't Develop Products Without It! (FT Press Delivers Elements)

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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.


Why design matters more now than ever, what every company can learn from Apple, and a five-step industrial design process that works.


One element is among the most important parts of creating a successful consumer technology product: industrial design. It’s so powerful that it can impact the emotional bond between product and user. As products become smaller and more personal, they become expressive of who we are. Thus, ID becomes even more important....


About Phil Baker

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Phil Baker is an expert consultant on all areas of product and market development, especially Far East manufacturing and strategic partnerships. He has played key roles in developing innovative flagship products, technologies, and strategies for Apple, Seiko, Polaroid, Polycom, Proxima, and others. Baker received the Robert H. Goddard Alumni Award for Outstanding Professional Achievement, was honored by Ernst + Young as San Diego’s Entrepreneur of the Year for Consumer Products, and holds more than 30 patents. He is author of From Concept to Consumer.
Published October 12, 2009 by FT Press. 15 pages
Genres: Business & Economics. Non-fiction

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