Designing Pleasurable Products by Patrick W Jordan
An Introduction To The New Human Factors

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More than ever, designers and technologists are considering human factors in the product design process. Users are now seen as key to the overall look and usability of products, not just passive. If a task can be accomplished with a reasonable degree of efficiency and comfort, then the product fits the user. The author, a leader in cognitive ergonomics, also argues that in practice these approaches can be dehumanizing. People are more than physical and cognitive processors. They have hopes, fears, dreams, and values; indeed these are the very things that make us human. Designing Pleasurable Products looks both at and beyond usability, considering how products can be both ergonomic and a joy to own.


About Patrick W Jordan

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DR. PATRICK W. JORDAN is an international design and marketing consultant, author and professional speaker. His theories and methodologies have influenced the design of many of the products that we find in our homes, cities and workplaces. Pat is CEO of the Contemporary Trends Institute (CTI), an international consulting firm specializing in trends and branding.
Published March 16, 2007 by CRC Press. 224 pages
Genres: Science & Math, Health, Fitness & Dieting, Political & Social Sciences, Computers & Technology, Education & Reference, Professional & Technical, Arts & Photography, Business & Economics. Non-fiction

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