Digital Assassination by Richard Torrenzano
Protecting Your Reputation, Brand, or Business Against Online Attacks

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Synopsis

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. 

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.

Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today’s news.

Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
 

About Richard Torrenzano

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RICHARD TORRENZANO is chief executive of The Torrenzano Group, a New York strategic communications and high-stakes issues management firm that helps organizations “take control of how they are perceived.” For almost a decade he was a member of the New York Stock Exchange’s Management and Executive committees. He has managed some of the most visible global corporate crises in our lifetime.MARK DAVIS is a former White House speechwriter and a senior director of the Washington-based White House Writers Group, where he has consulted with the Defense Advanced Research Projects Agency (DARPA), as well as with some of the nation’s leading telecommunications, information technology and defense-aerospace companies. He is a frequent lecturer, writer and blogger on politics, technology, and the future.
 
Published October 25, 2011 by St. Martin's Press. 302 pages
Genres: Biographies & Memoirs, Business & Economics, Computers & Technology, Education & Reference, Law & Philosophy. Non-fiction

Unrated Critic Reviews for Digital Assassination

Publishers Weekly

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There are no shortage of ways that a malicious person can—with no great expense or trouble to himself—use the Internet to assassinate character, say strategic communications expert Torrenzano and cons

Aug 29 2011 | Read Full Review of Digital Assassination: Protec...

New York Journal of Books

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“Digital Assassination is a comprehensive, knowledgeable exploration for anyone who wants, or needs, to know more about how best to survive in the digital universe.”

Oct 25 2011 | Read Full Review of Digital Assassination: Protec...

New York Journal of Books

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“Digital Assassination is a comprehensive, knowledgeable exploration for anyone who wants, or needs, to know more about how best to survive in the digital universe.”

Oct 25 2011 | Read Full Review of Digital Assassination: Protec...

The Washington Times

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The Internet is a boundless universe of information and connections that fuels the economy, enhances world culture and fosters democracy. But it also is home to digital assassins who lurk undetected and lob verbal, visual and technological grenades to ruin reputations - and enlist others via soci...

Jan 20 2012 | Read Full Review of Digital Assassination: Protec...

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