Digital Selling by Grant Leboff
How to Use Social Media and the Web to Generate Leads and Sell More

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Leboff has an easy, convincing authority that’s clearly based on professional expertise. As an insider, he spends ample time detailing new strategies for from a business and management perspective. He explains how to refocus marketing to look more human (since people dislike interacting with a faceless brand).
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Synopsis

With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online.  Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development. 

Digital Selling cuts through the abundance of information to help guide salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior.  It also explains how to build a brand that is relevant, visible, and has value for the consumer.  Author Grant Leboff reveals why embracing the social web is vital, how sales roles change in a digital environment, how to build an online network, how to create structure and time for your lead generation, how to get noticed, and how sales and marketing can work together.

 

About Grant Leboff

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Frustrated at the way the traditional methods of selling are being taught and conducted within the workplace, Grant Leboff formalised his own sales philosophy Sales Therapy, a new sales methodology for the 21st Century. As the Managing Director of two companies, Leboff puts what he says into practice, every day. Phone Intelligence Ltd is a business-to-business telemarketing company. Its services include market research, appointment making and lead generation as well as training and consultancy in the telemarketing arena. The Intelligent Sales Club Ltd provides sales and marketing support to business owners through seminars, training and resource materials. It also provides consultancy helping companies build brands, refine their sales message and approach, and determine their best routes to market. Grant Leboff spends a significant amount of time giving talks about sales and marketing for a variety of business groups. He is also a regular contributor to many business magazines and newspapers.
 
Published September 3, 2016 by Kogan Page. 216 pages
Genres: Computers & Technology. Non-fiction
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Reviewed by Patricia Gale on Oct 28 2016

Leboff has an easy, convincing authority that’s clearly based on professional expertise. As an insider, he spends ample time detailing new strategies for from a business and management perspective. He explains how to refocus marketing to look more human (since people dislike interacting with a faceless brand).

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