Digital Wars by Charles Arthur
Apple, Google, Microsoft and the Battle for the Internet

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If you enjoyed Walter Isaacson’s biography of the late Apple CEO as a personal glimpse into the man, Digital Wars is a must-read for a view of Jobs’ doppelganger, Apple, and the other companies that waxed and waned in no small part due to his genius.
-NY Journal of Books

Synopsis

Apple, Google and Microsoft are locked in a battle to dominate the internet and especially the fastest-growing part of it - mobile. All three have fought each other in previous wars, and now they want to dominate search technology, cloud computing, mobile music and the smartphone market. Whoever wins will exert a wide ranging control over user data and access to content, and even how we use and interact with computers. Digital Wars assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles. Digital Wars tells you what to expect from the internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all.
 

About Charles Arthur

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Charles Arthur is the technology editor at the Guardian newspaper. An experienced journalist, he has over 25 years' experience in technology and science journalism. He met Bill Gates, Larry Page and Steve Jobs on numerous occasions. He speaks regularly at conferences, writes and blogs on all topics relating to technology.
 
Published March 3, 2012 by Kogan Page. 272 pages
Genres: Business & Economics, Computers & Technology. Non-fiction
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NY Journal of Books

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Reviewed by Logan Lo Logan Lo on Jan 01 2017

If you enjoyed Walter Isaacson’s biography of the late Apple CEO as a personal glimpse into the man, Digital Wars is a must-read for a view of Jobs’ doppelganger, Apple, and the other companies that waxed and waned in no small part due to his genius.

Read Full Review of Digital Wars: Apple, Google, ... | See more reviews from NY Journal of Books

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