Digital Wars by Charles Arthur
Apple, Google, Microsoft and the Battle for the Internet

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Apple, Google and Microsoft are locked in a battle to dominate the internet and especially the fastest-growing part of it - mobile. All three have fought each other in previous wars, and now they want to dominate search technology, cloud computing, mobile music and the smartphone market. Whoever wins will exert a wide ranging control over user data and access to content, and even how we use and interact with computers. Digital Wars assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles. Digital Wars tells you what to expect from the internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all.

About Charles Arthur

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Charles Arthur is the technology editor at the Guardian newspaper. An experienced journalist, he has over 25 years' experience in technology and science journalism. He met Bill Gates, Larry Page and Steve Jobs on numerous occasions. He speaks regularly at conferences, writes and blogs on all topics relating to technology.
Published March 3, 2012 by Kogan Page. 272 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

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Publishers Weekly

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Arthur, a longtime tech editor (currently for the Guardian), relates an in-depth history of the worlds of Apple, Microsoft, and relative newcomer Google (founded in 1998—over 20 years after its titular forebears).

Aug 13 2012 | Read Full Review of Digital Wars: Apple, Google, ...

New York Journal of Books

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“Mr. Arthur . . . does something unexpected in his book: He breathes life into these billion-dollar companies and makes them . . . human.”

Apr 28 2012 | Read Full Review of Digital Wars: Apple, Google, ...

ForeWord Reviews

Numerous books have been written about the new breed of companies shaping our digital world.

May 01 2012 | Read Full Review of Digital Wars: Apple, Google, ...

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