Disruptive Technologies by Paul Armstrong
Understand, Evaluate, Respond

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Synopsis

Disruptive Technologies outlines the steps businesses can take to engage with emerging technologies today in order to serve the consumer of tomorrow. This book offers the knowledge and tools to engage confidently with emerging technologies for better business. This highly practical book offers organizations a distinct response to emerging technologies including Blockchain (Bitcoin), artificial intelligence, graphene and nanotechnology (among others) and other external factors (such as the sharing economy, mobile penetration, millennial workforce, ageing populations) that impact on their business, client service and product model.

Disruptive Technologies provides a clear roadmap to assess, respond to and problem-solve: what are the upcoming changes in technology, roughly when to respond, and what's the best response? By using a quick-to-master evaluation and decision-making framework - structured around the key dimensions of Technology, Behaviour and Data (TBD).

Emerging technologies guru Paul Armstrong offers a clear guide to the key disruptive technologies and a toolbox of frameworks, checklists, and activities to evaluate their possibilities. Disruptive Technologies enables forecasting of potential scenarios, implementation of plans, alternative strategies and the ability to handle change more effectively within an organization. The essential tool for all professionals who need to get to grips with emerging technologies fast and strategically.

 

About Paul Armstrong

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Paul Armstrong, currently running his own private emerging technology advisory, HERE/FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team. He is an in-demand speaker on emerging technologies, social technologies and strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. He writes a column for Forbes and also advises the UK Government on digital strategy.
 
Published May 28, 2017 by Kogan Page. 240 pages
Genres: Computers & Technology, Science & Math.

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Influencer Relations is about to morph into Influencer Marketing per a new report byt Altimeter, but as more money and resources are dedicated to this area - what about ROI?

Jan 27 2017 | Read Full Review of Disruptive Technologies: Unde...
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