Doing Business In China by Ted Plafker
How to Profit in the World's Fastest Growing Market

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It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:
- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.
- Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.
- Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.
- Sales & Marketing: How to promote and move products and services to Chinese consumers.

About Ted Plafker

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TED PLAFKER is a correspondent in the Beijing bureau of The Economist.
Published December 1, 2007 by Business Plus. 305 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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Publishers Weekly

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Plafker, a Beijing correspondent for The Economist, maintains the same restrained, reasonable tone as his employer magazine in this refreshingly informed guide to navigating the business landscape of

Jul 02 2007 | Read Full Review of Doing Business In China: How ...

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