Doing Business in the ASEAN Countries by Balbir B. Bhasin

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This book is a practical and comprehensive guide to doing business in the newly emerging economies of the Association of Southeast Asian Nations (ASEAN), consisting of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, Thailand, and Vietnam. Collectively these countries comprise a huge market of over half a billion people, a combined domestic product in excess of US$1.49 trillion, and total trade of over $1.54 trillion. The region's economy is the fastest growing in the world. It has distinctive business cultures and systems. Each country has a unique business environment and its own level of development.

Familiarity with the business, political, social, and cultural environment of the country is essential to succeed in doing business there. This book provides such insights into understanding the ASEAN region. It gives information on each country's history, geography, and demography; the political and economic environment; the legal framework, including procedures for starting a business; cultural intricacies, including religious issues, language, beliefs, and customs; business etiquette and attitudes; management and working styles; and negotiation strategies. It provides guidelines on establishing relationships, selecting business partners, and dealing with corruption and other ethical pitfalls. For further exploration into an issue, links to web resources are also given. Information and insights on each ASEAN country will enable the reader to evaluate better the risk factors in order to make meaningful decisions.

About Balbir B. Bhasin

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Balbir Bhasin grew up in Singapore and has lived and worked in most of the Southeast Asian countries. He is multi-cultured and multi-lingual and has been both in the public and the private sectors there. Dr. Bhasin is the Associate Professor of International Business at the John F. Welch College of Business, Sacred Heart University in Connecticut and Luxembourg. He holds the Master of International Management (M.I.M.) degree (with Distinctions) from the prestigious Thunderbird School of Global Management in Glendale, Arizona and a Ph.D. in International Business from the University of South Australia in Adelaide. He is also Visiting Professor at Reykjavik University in Iceland where he teaches the course on “Business and Markets in Asia” at their M.Sc. in International Business program. Prior to turning to teaching, Dr Bhasin was simultaneously President of a private investment bank based in New York and Hong Kong, and CEO of an international business information company in Southeast Asia. He currently advises companies eager to benefit from the opportunities in Emerging Asia.
Published January 6, 2011 by Business Expert Press.
Genres: Business & Economics, Professional & Technical. Non-fiction

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