Doing Surveys Online by Vera Toepoel

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Synopsis

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Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up.

This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout.

Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.

 

About Vera Toepoel

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Vera Toepoel is a Professor at the department of Methods & Statistics at Utrecht University, the Netherlands. She has fifteen years of experience in online surveys, both from a practical and theoretical point of view. She started with programming online surveys and cleaning data. Later, she did her PhD on the design of online (panel) surveys, taking visual design, panel conditioning and attrition into account. Currently, she teaches courses on conducting surveys and is involved in several survey projects. She has build and maintained online panels, e.g. the Dutch LISS Panel, CentERpanel, and Leisure Panel. She is the Chair of the Dutch and Belgian Platform for Survey Research, Vice-President of the Methodology section of the International Sociological Association, and has publised numerous papers in journals related to the survey field. This book is made possible by a grant obtained from the Dutch Organisation for Scientific Research (NWO Innovation Scheme).
 
Published November 2, 2015 by SAGE Publications Ltd. 278 pages
Genres: Political & Social Sciences, Computers & Technology, Science & Math.
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