Don't Buy It by Anat Shenker-Osorio
The Trouble with Talking Nonsense about the Economy

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Synopsis

After everything that’s happened, how is it possible that conservatives still win debates about the economy? Time and again the right wins over voters by claiming that their solutions are only common sense, even as their tired policies of budgetary sacrifice and corporate plunder both create and prolong economic disaster. Why does the electorate keep buying what they’re selling? According to political communications expert Anat Shenker-Osorio, it’s all about language—and not just theirs, but ours.

In Don’t Buy It Shenker-Osorio diagnoses our economic discourse as stricken with faulty messages, deceptive personification, and, worst of all, a barely coherent concept of what the economy actually is. Opening up the business section of most newspapers or flipping on cable news unleashes an onslaught of economic doomsaying that treats the economy as an ungovernable force of nature. Alternately, by calling the economy “unhealthy” or “recovering” as we so often do, we unconsciously give it the status of a living being. No wonder Americans become willing to submit to any indignity required to keep the economy happy. Tread lightly, we can’t risk irritating the economy!

Cutting through conservative myth-making, messaging muddles, and destructive misinformation, Shenker-Osorio suggests a new way to win the most important arguments of our day. The left doesn’t have to self-destruct every time matters economic come to the fore—there are metaphors and frames that can win, and Shenker-Osorio shows what they are and how to use them.

Don’t Buy It is a vital handbook for seizing victory in the economic debate. In the end, it convincingly shows that radically altering our politics and policies for the better is a matter of first changing the conversation—literally.
 

About Anat Shenker-Osorio

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Anat Shenker-Osorio is a strategic communications consultant based in Oakland, CA. She crafts messaging for issues from immigration to contraception and completed research on how people make sense of and come to judgments about the economy. Anat has worked with the ACLU, Ms Foundation, America's Voice, Ford Foundation and dozens of others, presenting findings to members of Congress, and as a keynote speaker at Netroots Nation. This is her first book.
 
Published September 25, 2012 by PublicAffairs. 256 pages
Genres: Business & Economics, Political & Social Sciences, Education & Reference. Non-fiction

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They also embed the key ideas that (1) government activity is the problem and (2) economic fluctuations of this magnitude are normal and expected.” The recent cataclysm is anything but “normal and expected,” but so much of the language of the economy, she notes, is based on metaphors that suggest...

Aug 06 2012 | Read Full Review of Don't Buy It: The Trouble wit...

Huntington News

-- George Orwell, "Politics and the English Language" 1946 "Don't trust anyone who grew up not having to do without" -- Natasha Yuhas I think George Orwell wrote the best description of the uses and abuses of the English language in his 1946 essay "Politics and the English Language" (link: Cha...

Sep 21 2012 | Read Full Review of Don't Buy It: The Trouble wit...

Daily Kos

$24.99 Appealing to where (we think) people are has become the norm among progressives, especially as we’ve become ever-more wedded to the proclamations of pollsters.

Aug 26 2012 | Read Full Review of Don't Buy It: The Trouble wit...

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